Every business is unique. Take advantage of the unique qualities of your business and how those qualities benefit your customers, to begin a successful Social Media Ad Campaign. One way that your small business benefits your customers is it's close proximity to them or if you provide a service in their home, your ability to travel to them. Whether your business is in a small town or a big city, in a suburb or in the country, you can effectively target the area you want to reach using Facebook's geographic targeting features. If your business has a fixed location that your customers must travel to, you'll want to target your city or town of course and the towns or cities that surround your town. Your Facebook ad will only reach those people who live in the targeted locations you specify. That area might be much larger if you travel to your customers' homes, providing a service such as painting or lawncare. When choosing the locations you want to target, you have the option of choosing a radius surrounding those locations. You can select any number between 10 to 50 miles. If you use the radius option, keep in mind that you will likely gain followers or generate interest or leads from people living in other nearby communities, not just the specific locations you have chosen . If you don't want to go outside of a selected town, you have the option of choosing Facebook members who only live within that specific town or city. Scroll upwards in the dropdown box to choose that option. Keep these tips in mind as you plan and implement your next Facebook Ad Campaign, or contact Community Advertising to provide that service for you. We'll bring life to your Facebook page, engage your customers and help you build sales.

If you want to increase your Social Media engagement and web traffic, use original, high-quality photos and videos in your Social Media posts and add them regularly throughout your website.